Rewards Manager provides managed mobile loyalty services for retailers to interact with their consumers on a personal level, target the right consumers with personalized offers, influence the consumers at the time of purchase, and enhance the consumers’ shopping experience. Our solution helps retailers better connect with consumers using consumer-friendly mobile marketing channels; drive economies of scale by aggregating multi-channel marketing programs; measure and subsequently increase the marketing ROI by capturing and mining consumer transactional data along with other consumer behavioral and navigational data.